
Every year I am amazed by the Super Bowl phenomenon that sweeps this country. But before I explain the basis of my amazement, let me make one thing clear - I love football. I grew up cheering on the Dolphins at home games (my father has had season tickets since he was in his 20's) and when I went to college I had season tickets to see my beloved Gators. To make extra money I also filmed high school football games and edited highlight tapes.
But there is something about the Super Bowl that always puts a bad taste in my mouth. Although the Big Game is supposed to be the culmination of the FOOTBALL season, it seems as if football is the last thing people worry about. Instead, the Big Game is about the halftime show and the commercials. It is about the promotion of consumerism and pop culture.
For example, last night during a Miller Lite commercial the Miller Lite spokesperson was complaining about the cost of Super Bowl commercials. As a part of the joke in the commercial he said that Miller Lite would be airing the one second commercial, due to the high price of the regular 30 second spots. The commercial ended with the voice over telling viewers to watch for the one second commercial. Not watch the game, but watch the commercials.
Now, I don't particularly care for either of the teams fighting it out during this year's Super Bowl. What I care about is watching a game that is supposed to celebrate those that made it to the top of their profession by being motivated, working hard, and competing week after week. Unfortunately, that is not what I am going to get.